Multimedia is everywhere on the internet, whether in the form of hovering ads at major websites, surging video or animated presentations. Of course, there is a good reason why multimedia has become such a fundamental piece of the web experience: it’s an effective jasa seo bandung tool for capturing attention or provoking visitors to buy or contact the site owner. For these reasons, many educational institutions, businesses, and other organizations desire multimedia presentations. Unfortunately, in the beginning multimedia, often appears prohibitively expensive for small businesses and non-profits. The following represent a number of ways to control the high cost that typically accompanies multimedia production without losing quality. We believe these suggestions will ensure that you save money but still feel good about your investment.
Let’s start with understanding the components of professional multimedia production, such as creative development, actual production, and various development for revisions.
The lion’s share of multimedia production costs typically stems from creative development. This is often the most debatable line item for cheap business owners, who may ask, “shouldn’t the cost of the creative engage in the design or production costs? ” As with fine clothing, where the choice of designer enhances the cost of your product is prejudicial . than the actual material or regular sewing, multimedia design costs depend on the creative input as well. For example, if you hire a designer to comprehend experience or with a standing for creating unique, catchy concepts, your creative development costs may be higher. Of course, the final product may result in having a stronger impact as well. The solution isn’t to pick cheap creative professional, but alternatively to understand their process in order to help speed production (thus reducing cost).
The second component of multimedia production, the design and production of the piece itself, typically requires less guesswork in terms of defining cost. The cost per minute of production depends on a small number of specific variables, such as the difficulty of the animation and the overall quality of the design agency selected. Generally speaking, there are three types of firms – from a cost perspective – you can choose to work with: a purely on-shore, purely off-shore, or a hybrid off-shore/on-shore firm. The type of organization you choose will have a strong correlation with the quality and the price you pay.
The third component, client revisions, is an area controlled most easily and typically is explanation for inflating or deflating multimedia development costs beyond a designer’s original estimate, or your expectations. The most basic revisions consist of three rounds: changes to creative concepts, changes to a draft version of the final product, and a final review. Often, more revisions may be needed when a designer receives inconsistent or unfinished information. This invariably results in a higher cost than expected.
With the extensive time that some multimedia presentations call for, requiring the efforts of creative professionals and skilled developers, it’s not surprising that multimedia presentations and ads can be expensive. Why, then, consider them? Are they effective?
Multimedia presentations are very successful at snagging people’s attention. Multimedia results in higher retention of marketing information by viewers, or more enthusiasm for an offer. When compared to static text, graphics, or even audio, multimedia is simply more compelling due to its capacity trigger multiple feelings at the same time..
According to DoubleClick (quoted in ZDNet. com, Joseph, 2002) multimedia ads have a 71 percent higher impact than their static counterparts. Similarly, in 1997, the California Community College system, “implemented a test design to assess the efficacy of multimedia technology as a non-traditional form of instruction” (Luna & McKenzie, 1997). Surveys take after the test determined, “40% of the students felt multimedia improved understanding and 73% found it having a positive addition to the course. ” Finally, a research published in the Journal of Management Information Systems (Benbasat & Lim, 2002) determined that multimedia “facilitat [es] the retention and subsequent recall of explanative information…” The study consisted of two test groups. One group processed information by way of a “text-based system” and the other a “multimedia system. ” The subjects who were tested on the basis of a “multimedia system” received a higher mean test score of 2. 75 when compared to the 2. 10 of the text based group (p. 114); clearly proving that higher retention is possible with multimedia.
The case for implementing multimedia into your marketing, sales or advertising is clear. Exactly what do your business or non-profit do to cut its costs?
The first method involves distancing the development of the creative (the message, concepts, and storyboards) from the production (design, animation, and sound production), or at least finding ways to control it.
An article by Mark Frits for EMedia Professional (1997) discussing a fax survey taken of 100 different multimedia production specialists determined, “the creative time spent by designers and project operators, as the most costly factor of production. ” Therefore, if a business has already developed actions creative concept, storyboard, schematics, or other documentation of what needs to be done, it can reduce the total cost of producing multimedia by utilizing a small design firm or freelancer. Costs are cut because the time and skill spent on one creative is replaced by an in-house team. Of course, to have success, only those small businesses who believe they possess strong creative assets (with professional advertising or marketing expertise) should attempt this process.
Remember, if you do ask your designer or design firm to handle the creative, that the route of working directly with a designer (rather when compared to a firm with a creative team) may reduce costs and also quality. Firms with full time creative professionals that are not involved in day to day design are often able to craft unique storyboards that describe and explain products, services, or company mission in memorable ways. The self employed are a poor choice for strong creative simply because they often work alone and have limited methods to brainstorm and perfect concepts with other creative professionals – a principal differentiating factor and good thing about working with your plant.
If you do buy a firm for your creative and production, make sure that the creative team understands the message you need to convey. Is a creative firm with a great account and appealing style really able to promote effectively your product and/or service? Only client testimonials, references, case studies with solid results, or market research can tell you this. Even when obtaining the creative from a top line firm, if you do your homework, you can still keep costs down. Prepare as much information about your target audience, goals, customers, products as possible. Produce a few rough concepts of your personal, in-house, to help orient the creative team. Finally, discuss these undertakings with your chosen firm up front and negotiate a reduction in fees if you both agree that the information you provide is effective.
A second way to cut cots is to ask for fixed price development. This direction often times will be losing some flexibility in the design of your site. However, the tradeoff can be worthwhile if you are able to have to generate self-discipline. For that reason, when choosing fixed price development, be limited with revisions, as you only get a few as part of a fixed price. Avoid common mistakes such as being unsure of what design direction you desire or being unsure of your marketing message. Carefully consider each deliverable in order to provide all your comments in as few levels as possible – take a short time, at least, to do this.
Finally, when working with your plant, make sure that you supply them with only one point of contact so one of these don’t spend more time coordinating between people in your company – although web amusing, that mistake is quite common, especially so with growing businesses. Requiring your designer to handle internal coordination of ideas leads to dramatic extensions in project timelines, so be sure that you contract someone internally to behave as a point of contact and clearinghouse of internal discussion. Another way to save on multimedia costs is by specializing in developing powerful ideas while keeping setup simple. When too much time is spent on design and not enough on concept, you will waste production money and effort. To make this strategy effective interview firms that may front load the creative, but also display account pieces that focus on marketing ideas rather than showing off lots of special effects. Work with the designer to de-stress the production process by brainstorming easier ways to animate key concepts, and stay open to using less labor intensive “vector” animation rather than 3d animation or video production. When it comes to sound, seek out talented and “undiscovered” freelance musicians or voiceover actresses working from home who can provide original audio that will cut licensing costs..
As a final point, the operational structure of your chosen design firm make a difference to cost and quality as well. Off-shoring software development is well established, but outsourcing techniques design work abroad is less common and can lead to interesting results due to cultural differences or lack of marketing knowledge. At the same time, larger multimedia projects often benefit from repetitive production taking place off-shore. Depending on your needs, a “full” off-shore firm with just a sales presence the united states may not be able to provide you with the customer service needed. On the other hand, a totally US firm will likely double your production costs.
Your best option for small businesses is a design firm making use of a hybrid approach, where creative development and advanced design is handled by professionals that you can meet and build relationship with, but where larger production is handled costs effectively by a well managed offshore team.
By controlling the costs of multimedia your business can afford an efficient communication tool that can pique site visitors’ or ad viewers’ interest. Remember these key points:
: Think “simple” when it comes to producing animation – focus on strong ideas instead.
: Be picky with your revisions to avoid charges for many rounds of changes.
: Control creative development and let your designers simply produce your vision when your in-house creative is strong. Otherwise seek out a trustworthy design agency with a standing for strong creative development.
: Work with firms that employ an optimal mix of US and off-shore development.
One never needs to cut out quality while cutting costs. Strong concepts and ideas will make the biggest difference in your presentation’s success at the end of the day.